Links That Help and Links That Don't

Beneficial links to your webpages from websites that the search engines regard highly as authoritative and contextually relevant may be the single most important factor in your search engine ranking. This kind of inbound link (backlink) can be viewed as a vote for your webpage.

There are also lesser links and useless links from web pages that have may be banned by search engines, are not highly regarded or have no relevance to the content of your page.

For example, lets say ours is a home remodeling website.

Backlink on the homepage of the National Association of the Remodeling Industry. = Good

Backlink on the Allman Brothers Band links page. = Bad

No disrespect to the Allmans, they are not relevant to home remodeling.

The number of beneficial inbound links to your site are key to determining how high the search engines rank your site. can help you with that.
The most valuable thing you can do for yourself to optimize your website for the search engines is to provide your own unique informative content. All search engines have as their primary task to list appropriate websites in order of relevance.

For example, let's take a search for "proper nutition"

There's Joe the Nutritionist's website which gives his address, office hours, a picture of a salad and 3 paragraphs about nutrition.

There's 21st Century Nutrition's website which gives healthy menus, recommended supplements, a free calorie counter, a table comparing the glycemic index of various foods, testimonials from clients, a blog about Nutrition Tips that is updated twice per week and an archive of monthly newsletters.

Obviously, the search engines will rank 21st Century Nutrition higher than Joe the Nutritionist due to the far greater quantity of quality original content.

Tom Jacoby
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